Harvesting Hedonic Markets: Collisions at the Intersection of
Cannabis, Craft Beer, Gourmet Food and Wine
With few exceptions, recreational drug use in Western nations remains illegal or socially-censored, with Canada now being the exception. The few studies that look at tourism and cannabis use tend to be problematic from several respects. Lack of generalizability arises because studies are conducted in unique jurisdictions (e.g., Amsterdam); are focused on the activities of marginalized sub-cultures; or because jurisdictions with legalized recreational use are still recent and have very different forms of legislation (e.g., Canada versus the United States). In Canada, formal academic study on the potential impact of cannabis on the tourism & hospitality, and recreation & leisure, sectors remains virtually non-existent. Given that the research of cannabis use still lags market/business development of cannabis related products and services - and the absence of any national-level legal market – questions on the potential of cannabis in the practitioner literature and popular press tend to be largely hopeful and analytically speculative. Thus, the symposium is designed to start exploring these issues through a panel and question & answer session.
The symposium will begin with a presentation on:
- Implications of legalization for ethics and conduct in the research landscape (e.g., consumer sensory testing of new cannabis products or student entrepreneurship projects)
The bulk of the symposium will consist of a series of brief presentations with most of the effort focused on discussion and Q&A concerning:
- Impacts and opportunities for extant and emerging businesses (e.g., potential for complementarity or cannibalization of existing hedonic offerings such as craft beer, gourmet food, and wine)
The symposium will close with a brief presentation forecasting:
- Normalization of use in Canadian society (e.g., comparing our likely experience with other jurisdictions)
This symposium will start a conversation to sketch out the business, social, and policy implications for the legalization of cannabis in hedonic markets. This conversation will be continued when these topics become the focus for an upcoming Call for Papers for a Special Issue of the Canadian Journal of Administrative Sciences (CJAS).
For questions concerning the Symposium or the Special Issue, please contact either of the co-chairs:
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ASAC 2019 Conference: May 24-27, Goodman School of Business, Brock University, St. Catharines, Niagara Region, ON
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